19th January 2022, 11:00 to 12:30 @ Online
Due to the impacts of COVID-19, reassurance plays a huge part in why visitors book through the travel trade. Travel trade is seen as a trusted source to book and protect holidays.
Join Rona Wallace, Senior Manager Intermediary Marketing and Caroline Robertson, Industry Relationship Manager at VisitScotland to find out how you can work with tour operators and other travel intermediaries. Find out how they can help you reach more visitors, particularly in overseas markets, and what unique agritourism experiences they are looking for to sell to their customers. You will also hear from Caroline Millar from Scottish Agritourism on their latest Go Rural campaign, how you can get involved in the group and the support provided to members of Scottish Agritourism.
This session will finish up with the chance to ask questions and find out more about how to make the most of the opportunity to work with the travel trade.
