VisitScotland have teamed up once again with Bill McFarlan, Executive Chairman at Pink Elephant Communications, to help them host and deliver this hour long session, with the chance for you to ask questions.
This webinar will be recorded and shared shortly after the webinar has finished.
Register to attend this webinar here.
#VSwebinar
We all know the proverbial saying, “Every cloud has a silver lining,” and let’s hope that is true in today’s challenging times!
Many of us are feeling worried and unsure about whether our businesses will survive and what is going to the business in the future. This webinar, “Finding the Silver Lining” is all about finding the good that may come out of these dark days: focusing on our customers changing needs and success stories in the current and previous environment will help participants learn from others to find their silver lining.
This webinar will start with a focus on the customer and changing needs and will then look at strategies for growth and survival through product and market development with a focus on previous success stories.
Click here to find out more.
We are living in a world that has changed immensely in just a few months, where every aspect of our lives has been affected. Successful businesses will be those that understand the dynamics of the new normal, develop a winning strategy and learn how to augment what is working well, adapt to take advantage of new opportunities or pivot and re-invent if COVID-19 has had a seriously negative affect on your business.
This webinar will discuss scenarios for the new normal, introduce a framework to analyse your options and suggest ways to survive and thrive in the short and longer term.
Click here to find out more.
Join the online Internet of Things (IoT) demonstration and discussion webinar and hear from a range of industry experts, network providers and those who are harnessing IoT as part of everyday business and operations throughout the Highlands and Islands.
This event is aimed at HIE partners, businesses and technologists who want to find out more about IoT.
Click here to find out more.
At this difficult time with the impact of coronavirus, the importance of identifying and engaging new and existing customers has never been more important. This workshop will set out the essential principles of effective digital and online marketing and market development for food and drink companies, that will enable you to grow your business in the online world from identifying the right channels to markets, to evaluating campaign performance.
Click here to find out more.
At this difficult time with the impact of coronavirus, the importance of identifying and engaging new and existing customers has never been more important.
This workshop will set out the essential principles of effective digital and online marketing and market development for food and drink companies, that will enable you to grow your business in the online world from identifying the right channels to markets, to evaluating campaign performance.
This workshop will be delivered online through ‘GotoMeeting’ for up to 10 food and drink companies.
The webinars will cover:
- basic digital marketing skills;
- how to optimise websites for search engines and deliver more visitors to your website;
- how to increase engagement through social media;
- how to build lasting relationships through great customer experiences;
- an understanding of how to monitor and improve your website and social media performance.
Delegates will then have the opportunity to register for an optional half hour pre-booked session with the workshop facilitator in the afternoon starting from 12.30pm.
Each location specific webinar will be tailored for the food and drink sector, and also highlights any local case studies or support available, so please book to join the webinar with the location associated to your business.
At this difficult time with the impact of coronavirus, the importance of identifying and engaging new and existing customers has never been more important.
This workshop will set out the essential principles of effective digital and online marketing and market development for food and drink companies, that will enable you to grow your business in the online world from identifying the right channels to markets, to evaluating campaign performance.
This workshop will be delivered online through ‘GotoMeeting’ for up to 10 food and drink companies.
The webinars will cover:
- basic digital marketing skills;
- how to optimise websites for search engines and deliver more visitors to your website;
- how to increase engagement through social media;
- how to build lasting relationships through great customer experiences;
- an understanding of how to monitor and improve your website and social media performance.
Delegates will then have the opportunity to register for an optional half hour pre-booked session with the workshop facilitator in the afternoon starting from 12.30pm.
Each location specific webinar will be tailored for the food and drink sector, and also highlights any local case studies or support available, so please book to join the webinar with the location associated to your business.
Click here to find out more.
The UK Government are out to consultation on proposed amendments to the Contract for Difference process. This is the main driver and support mechanism for offshore wind sector in the UK.
The webinar will consist of a 20 minute presentation on the proposed changes and what this will mean for the supply chain companies followed by a 10 minute Q&A session with the audience posing the questions.
These proposed changes will impact the development of offshore wind by:
- introducing measures to support floating offshore wind
- increase the scale of individual projects
- add storage
- see the return of onshore wind and solar technologies to the CfD process.
This webinar is to help members understand how these proposals may affect the industry and what new opportunities could arise for them in Scotland and the wider UK market.
Click here to register for the webinar.
About this Event
This workshop will set out the essential principles of effective digital and online marketing and market development for food and drink companies, that will enable you to grow your business in the online world from identifying the right channels to markets, to evaluating campaign performance.
This workshop will be delivered online through Zoom for up to 10 food and drink companies. At this difficult time, the importance of identifying and engaging new and existing customers has never been more important.
Workshop audience:
Highland region food and drink business owners and managers who understand the business benefits of digital, and who are ready to invest in digital solutions to reach and develop new markets in the future.
What will you learn?
- Basic digital marketing skills
- How to optimise websites for search engines and deliver more visitors to your website
- How to increase engagement through social media
- How to build lasting relationships through great customer experiences
- An understanding of how to monitor and improve your website and social media performance
Morning Session 9.45am -11.45am:
- Introduction & Welcome
- Digital Planning – Finding your Customers/Influencers
- Content Marketing and E-Commerce
- Being found online (SEO)
- Online Reviews and the User Experience
- Measuring your success (Analytics)
Afternoon Session: Half hour pre-booked sessions with workshop facilitator starting from 12.45pm
Please book your place on the workshop, and choose a 1-2-1 slot.
Joining Instructions:
This workshop is an online webinar and will be using the Zoom – the web conferencing platform.
Zoom works with many devices including PC’s, MAC’s as well as mobile devices (both iphone and Android are supported). Once registered for the workshop/one-one, you will receive an invitation email from the host of the webinar with a link, just click on the link to get started.
Most people have no problem running Zoom on their devices however if you get lost then see the comments below:If you have used Zoom before on your device then it will already be installed and all you have to do is click ‘Open Zoom’ and then enter your name and click ‘Join with Computer Audio’ and you will be connected to the morning webinar.
If you have never used Zoom before, then after clicking on the link it will download Zoom to your device and you will be asked to Install zoom – this should only take 1-2 minutes – after that you enter your name and click ‘Join with Computer Audio’ and you will be connected to the webinar.
Workshop facilitator: Stephen Whitelaw
Stephen Whitelaw, a member of the Highland Food & Drink Innovation Network team, has over 35 years of business experience in the starting and growing of a number of technology and technology driven businesses both in the UK and USA.
Stephen has worked with a large number of food and drink companies of all sizes from across Scotland – delivery strategic technology workshops as well as 1-2-1 consultancy for individual businesses.
The workshop is being delivered by the Highland Food and Drink Network, a project delivered by the Northern Innovation Hub.
NIH is part of the Inverness and Highland City-Region Deal – a joint initiative supported by £315m investment from the UK and Scottish governments, The Highland Council, HIE and University of the Highlands and Islands. This programme also receives financial support from the European Regional Development Fund (ERDF) through the Innovation strategic intervention.