This SDI webinar will feature:
- Introduction from Ivan McKee (Minister for trade, investment & innovation)
- Overview from Audrey Leng (SDI F&D in-market specialist) on opportunities for food & drink in the Spanish market.
- Q & A
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This webinar will be useful for all Scottish food and drink companies either currently supplying to or targeting the UAE and the wider Middle East market. The webinar will provide you with an understanding of the Middle East region, the opportunities it has to offer and how Scottish Development International (SDI) can support you in this market.
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This webinar is essential for any food and drink business that’s interested in selling their products on Amazon USA as well as those brands that are already selling on Amazon USA and want to maximise their sales performance.
This webinar will be lead by Betsy McGinn, Founder of McGinn eCommConsulting, who has over 11 years of experience helping international food and drink companies launch on Amazon USA. Betsy will provide the critical information that food and drink companies need to successfully build a brand on Amazon.
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Fraud and Cyber Crime poses serious financial threats to us all in both our professional and private lives. You are far more likely to fall victim to fraud or cybercrime than any other kind of crime in the UK and we strongly advocate the best way to fight fraud is to share knowledge and raise awareness.
Fraud Awareness Analyst Alasdair Stewart will provide a review of the most common types of cyber enabled fraud along with providing plenty of practical advice for you and your business.
Topics covered will include:
· Top threats – Email Scams & Invoice Redirection
· The role of social engineering plays in most common fraud types
· Financial Malware & Phishing
· Smishing and Vishing
· Hints and tips on how to stay safe online and beyond
How long will it last?
Please allow 45 minutes which will enable the current fraud threats to be covered in detail.
There will be an opportunity for Q&A following the presentation.
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With the recent re-opening of the retail, hospitality & tourism sectors our local towns and city centres are now open for business. These sectors have seen the biggest impact of COVID-19 and need support, collaboration and partnership working to ensure a positive recovery. VisitScotland will be joined by Phil Prentice, Chief Officer, Scotland’s Towns Partnership and Alison Henderson, DACC CEO, as they discuss the importance of supporting our towns.
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Throughout the last few months businesses across the region have had to adapt, develop and innovate what they do and how they do it. Now more than ever it is vital that these businesses are supported by the local community. We’ll be joined by the team at Hungrrr as they tell us more about the support they have provided local businesses to take their products online and increase their digital presence, along with a local organisation who have developed and innovated what they do to build their online presence and in turn customer base.
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People connect with who you are, not what you make or sell. The same is true for your business. As we emerge from the COVID-19 crisis, you may want to re-connect with your customers and key stakeholders.
This webinar will look into optimisation tactics to help websites rank higher and generate more business.
• Intro to Google My business – Bing places
• Intro to Citations and how they work
• Basic on site optimisation tips
• Intro to tools used to track performance.
Grab yourself a cuppa and settle down for an informative hour, where you will learn some practical tips on how to generate more business through your digital platforms.
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This webinar, delivered by the Department for International Trade, will be appropriate for businesses which are looking to develop an export strategy for the first time as well as those existing exporters who recognise that their international strategy may need to be reviewed in the post COVID-19 world. The content will include:
• Setting your objectives and recognising your resource requirements
• Which overseas market(s) should you focus on?
• Key elements of a strategy to consider (i.e. what will go in your plan?)
• Deciding on tactics to achieve those objectives, given the changing world
• Some simple management tools to help you develop your strategy
Click here to find out more.