Chamber Matters: WorldHost
Published 28 Nov 2014Trudy Morris, chief executive of Caithness Chamber of Commerce, talks about the progress the Chamber has made with its WorldHost customer service training initiative and its plans to expand the programme over the next year.
In late 2013, I was pleased to launch a new tourism initiative led by Caithness Chamber of Commerce, which aimed to roll out WorldHost customer service training across the region The end goal of this initiative was to achieve WorldHost Recognised Destination status for the whole of Caithness.
As we near the end of 2014, I’m pleased to say that we’re very close to achieving that goal – if just a few more businesses in the area get involved, we can make Caithness the first county in the UK to gain Recognised Destination status.
Since the launch of the programme, we’ve helped over 50 businesses gain WorldHost Recognised status, training over 200 customer-facing employees to a gold standard in customer service. We’ve also already gained WorldHost Destination status for John O’Groats, Thurso Bay, Mey and Scrabster Harbour.
This has been made possible through our Make the Right Connections programme, funded by the European Social Fund, the Nuclear Decommissioning Authority, Dounreay Site Restoration Ltd and Skills Development Scotland.
In early December, People 1st – who hold the license to deliver WorldHost training in the UK – will be hosting a launch event at Achnagairn House in Inverness to officially unveil a new funding agreement to help subsidise customer service training across ten pilot regions in Scotland, including Caithness and Sutherland.
Provided by Skills Development Scotland, this funding will help subsidise over 4,000 places on customer service training courses across Scotland – a real boost to small businesses looking to enhance their customer care.
With this agreement in place, the Chamber will be expanding its programme to cover Sutherland as well as Caithness. Given the number of businesses which have already achieved WorldHost Recognised status in Caithness, we stand a very good chance of being the first region in Scotland to achieve Recognised Destination status - a real win for the area!
WorldHost recognition is fast becoming recognised as a must-have for any business with customer-facing staff. Businesses which have been through the training have reported increased sales, improved customer feedback and boosted motivation and satisfaction among staff.
To get Recognised Destination status for the area, we need local businesses to get involved. Just get in touch with the Chamber team to find out how your business can start reaping the benefits and how you can contribute to putting Caithness and Sutherland on the map for world-class customer service.
For more information on the Chamber’s WorldHost customer service training initiative and to find out how your business can get involved, please contact the Chamber team on 01847 890076.